95 years in the making. As the Senior Graphic Designer at the Heard Museum, I recently led a complete rebrand of the institution. The Heard has celebrated Arizona’s Indigenous creativity for 95 years, and the new visual identity honors that legacy while looking boldly to the future. The rebrand is vibrant and modern, infused with color, movement, and meaning. It reflects the living cultures we represent and positions the museum as a world-class hub for Indigenous art and storytelling.