Old Man Winter Bike Rally & Run
If you live in Colorado and enjoy running and cycling, you've likely heard of the Old Man Winter Rally, an event designed to showcase Boulder, CO's amazing winter gravel grinding. In 2018, I was tasked with rebranding the event, culminating in a full rollout in 2019. Our strategy led to a refreshed visual identity, including a new logo, color palette, guidelines, and typography. While the vibe changes each year, the core identity remains consistent. Below are some of my favorite designs from previous years.















Client: Josh Kravetz
Agency: MDC
Creative Direction: Adam Scott
Strategy: Adam Scott
Lead Designer: Adam Scott